Cast Iron Steakhouse

Cast Iron is a meat-lover's haven. A rich experience for the carnivore inside. Every cut of meat is expertly butchered, dry-aged and grilled. The goal of this project was to develop an identity that would embody the refined craft of preparing a piece of steak as well as the raw experience of eating one.

Scope of Project

Positioning & Brand Strategy
Naming
Identity Design
Stationary & Collateral







Mark